Motion Graphics · B2C

Motion Graphics · B2C

Timeline

Jan 2023– Apr 2023

Role

Design Intern

Service

Motion Graphics

Social Media Design

Branding

Editorial Design

Tool Used
Supervisor

Cameryn Duran

Anna Vasilenko

IMRE 2023 Spring Internship

Creating Cohesive Visual Narratives

IMRE is a creative agency serving clients across health, consumer, and cosmetics industries. As a design intern, I contributed to projects from report redesigns to social media and motion content, gaining hands-on experience in brand storytelling and multi-platform design.

Overall Experience

Comparing myself between now and three months ago, I am especially proud of my growth both professionally and creatively in such a short timeframe. This internship was a perfect opportunity for me to apply what I learned in class to the real world. I’m so grateful of learning new things, meeting incredible people, and being bold and creative.

IMPACT

70K+

views generated across TikTok, Instagram, and LinkedIn through multi-platform campaign design

5+

integrated brand campaigns developed in collaboration with art directors and design leads

10+

design iterations refined campaign visuals through structured feedback cycles

TAKEAWAYS

Designing Across Industries

Adapted visual storytelling across healthcare and beauty industries, tailoring design approaches to different audiences and brand voices.

Multi-Platform Visual Systems

Created cohesive assets across motion, social media, and editorial formats, balancing consistency with platform-specific engagement.

Fast-Paced Agency Collaboration

Thrived in a deadline-driven environment by managing multiple projects simultaneously and communicating clearly across teams.

Public Work

The rest of my work during the internship is under NDA, please reach out to me if you have any questions regarding my work.

SOCIAL MEDIA CONTENT
TIMELINE

3-4 Hours

TEAM

Solo

CATEGORY

IMRE Internal Project

CHALLENGE

Design and animate a dynamic festival experience from scratch in a short production window.

MY CONTRIBUTION

Motion Graphics

Drafts

SOCIAL MEDIA CONTENT
TIMELINE

5-6 Hours

TEAM

3 Designers

CATEGORY

IMRE Internal Project

CHALLENGE

Rebuilt legacy logos and crafted cohesive visuals and transitions for the anniversary reel.

MY CONTRIBUTION

Motion Graphics

Video Drafts

SOCIAL MEDIA CONTENT
TIMELINE

1-2 Hours

TEAM

Solo

CATEGORY

Client Project

CHALLENGE

Reorganize the content structure and integrate a callout line seamlessly within the main body text.

SOLUTION

Designed a circular callout aligned with the curved layout to integrate key messaging.

MY CONTRIBUTION

Social Media Visual Redesign

© Annie Yu. Designed in New York.